Hi there! Esteban here.
I work as an Art Director, Sr Designer, and Digital Strategist. Let’s collaborate!
Born and raised in San Juan, Puerto Rico, I’ve always had a passion for creativity — from arts and crafts as a kid to building compelling digital experiences today. With a bachelor’s degree in Fine Arts focused on Graphic Design, I’ve developed a versatile foundation across multimedia platforms and visual storytelling.
My design journey has taken me from Puerto Rico to Florida to New York City, shaping a unique aesthetic that speaks to diverse, multicultural audiences. I specialize in brand identity, UX/UI design, creative direction, and content strategy; with hands-on experience in everything from rich media, responsive web design, and email marketing to social media campaigns and interactive storytelling. I also lead art direction for both print and digital campaigns, helping shape consistent brand expressions across every touchpoint.
DESIGN +
DEVELOPMENT
Whether it is print or digital, I am capable of taking any project from concept to execution. My skills allow me to work on any stage of the design process. Creating assets and putting them together to present a clear message that can drive targeted results.
CREATIVE
DIRECTION
There is no good strategy without the right creative brief. I feel comfortable wearing all the hats and seeing a project from every angle. I like to think “Outside-the-canvas” when it comes to envisioning a creative solution. Let’s brainstorm together!
UX
STRATEGY
Evolving with technology and user trends is the best approach to a well-coordinated user experience strategy. I like coming up with design solutions that are easy to implement across multiple platforms. Leading the user through information and delivering a pleasant experience from start to finish.
CONTENT
PRODUCTION
Generating content is the best part of being a designer. Each project demands a spark of creativity when it comes to creating assets. I am great at producing content that can bring value to any campaign. I love to explore in-depth and push the boundaries of new mediums and new digital platforms.
FEATURED WORK
SKILLS
– CREATIVE DIRECTION
– ART DIRECTION
– UX/UI STRATEGY
– GRAPHIC DESIGN
– ILLUSTRATIONS
– ANIMATIONS
– BRANDING
– CONTENT PRODUCTION
– MARKETING
– INTERACTIVE DESIGN
– PHOTOGRAPHY + VIDEO
– PHOTO EDITING + RETOUCHING
– PROTOTYPING
– COPYWRITING
– E-COMMERCE CONSULTATIONS
– SEO SOLUTIONS
– VISUAL MERCHANDISING
– LASER CUTTING + ETCHING
TOOLS
CEROS STUDIO
ADOBE CREATIVE SUITE:
– PHOTOSHOP
– ILLUSTRATOR
– INDESIGN
– DREAMWEAVER
– AFTER EFFECTS
– LIGHTROOM
– ADOBE XD
– ACROBAT
– 3D STAGER
FIGMA
SKETCH / IN VISION
KEYNOTE / PPT
HTML / CSS
WORDPRESS
CONTENT MGMT SYSTEMS
PREMIERE PRO – FINAL CUT PRO
LASER CUTTER
VINYL CUTTER
LETTERPRESS PRINTING